Business Development, Sales and Marketing Consultancy
Case Study 1
Company A: Business Development
Description:
Medium sized company of 140+ people listed on the AIM market of the London Stock Exchange providing reagents to the life science market.
Aim:
To build product portfolio and to identify and enter into exclusive sales rights deals.
Result:
Identified, progressed, negotiated and closed the first exclusive product line acquisition deals to the value of over $2M; identified key market data for strategic and tactical business planning purposes; identified, progressed, negotiated and closed 22 non-exclusive OEM deals and the first exclusive sales rights deals with 4 external companies to gain access to their existing and future products; identified and introduced new sales channels and product types to increase revenues; led change process to enable doubling of the rate of new product introduction.
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