Business Development, Sales and Marketing Consultancy
Case Study 2
Company B: Business Development; Marketing Strategy
Description:
Small company of 25 people recently listed on the AIM market of the London Stock Exchange offering structure based drug discovery services to biotechnology and pharmaceutical companies.
Aim:
To build awareness of the company and its technology, to build customer contact database and identify and close revenues generating deals.
Result:
Identified, progressed and successfully negotiated and closed four deals with values up $5.5M with global pharmaceutical companies; led conference and bio partnering attendance process successfully arranging 100+ bio partnering meetings; led PR process and successfully designed and completed 3 pieces of key marketing literature, designed and produced new conference booth and re-designed website; successfully implemented new customer contacts database and increased new contacts from 0 to 100’s.
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