Business Development, Sales and Marketing Consultancy
Case Study 4
Company D: Marketing Planning; Market Survey; OEM partnerships
Description:
Medium sized privately held company of 50 people providing reagents and services to the life science market.
Aim:
To provide a marketing strategy to take the business forward, to define and project their main values in marketing communications, so that the brand would reflect this and to provide an external review of commercial process, assistance in marketing and business development activities.
Result:
LindAction carried out an internal (employee survey) audit of the company and presented the results to employees so that they had a good understanding of the values and company aims. LindAction has worked with the client on an ongoing basis to implement the marketing strategy. As part of branding a new company strapline has been implemented. A structured plan has been instigated to update all marketing materials, increase visibility with PR and attendance at events, and to update the website to present a consistent, quality and professional image. LindAction reviewed and adapted company Mission, Objective, Strategy and Tactics plan; provided a sales and marketing plan review; designed and implemented a client-tailored market survey (as well as identifying external mailing lists to use for survey); created and provided a template OEM agreement; provided assistance in i) OEM strategy ii) use of legal agreements for OEM deals iii) contact database management iv) market segmentation v) market size analysis vi) sales analysis reporting vii) journal subscription needs based on accessing new markets.
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